Pearson Etext for Marketing Research -- Combo Access Card

Pearson Etext for Marketing Research -- Combo Access Card

Details

Author(s)
Alvin C Burns, Ann Veeck
Format
Hardback
Dimensions
203 x 253 x 1mm | 45g
Publication date
25 May 2019
Publisher
Pearson
Language
English
Edition Statement
9th ed.
ISBN10
0135636574
ISBN13
9780135636572

Description

For courses in global marketing.

This ISBN is for the Pearson eText combo card, which includes the Pearson eText and loose-leaf print edition (delivered by mail).

A conceptual approach and introduction to the field of marketing research

Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.

Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily customize the table of contents, schedule readings and share their own notes with students so they see the connection between their eText and what they learn in class -- motivating them to keep reading, and keep learning. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction.

NOTE: Pearson eText is a fully digital delivery of Pearson content and should only be purchased when required by your instructor. This ISBN is for a Pearson eText access code plus a loose-leaf print edition (delivered by mail). In addition to your purchase, you will need a course invite link, provided by your instructor, to register for and use Pearson eText.


Download Pearson etext for marketing research combo access card alvin c burns (9780135636572).pdf, available at mhc150cookbook.com for free.

Warning: fopen(/var/www/html/mhc150cookbook.com/core/../sitemap_datas/auto/isbn_and_title_1.txt): failed to open stream: Permission denied in /var/www/html/mhc150cookbook.com/core/krenabiz.php on line 0

Warning: fwrite() expects parameter 1 to be resource, boolean given in /var/www/html/mhc150cookbook.com/core/krenabiz.php on line 0

Warning: fclose() expects parameter 1 to be resource, boolean given in /var/www/html/mhc150cookbook.com/core/krenabiz.php on line 0