Marketing Research

Marketing Research

Details

Author(s)
Alvin C. Burns, Ronald F. Bush
Format
Mixed media product | 688 pages
Dimensions
203.2 x 256.54 x 33.02mm | 1,496.85g
Publication date
12 Feb 1998
Publisher
Pearson Education (US)
Imprint
Pearson
Publication City/Country
United States
Edition Statement
2nd edition
ISBN10
0138966060
ISBN13
9780138966065

Description

Mainstream, undergraduate text for Marketing Research course with special applications to SPSS for Windows.


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