H. Igor Ansoff Critical Evaluations in Business and Management 2 vol
- John C. Wood, Michael Cunninghan Wood
- Hardback | 850 pages
- 156 x 234 x 76.2mm | 2,041g
- Publication date
- 29 Aug 2007
- Taylor & Francis Ltd
- Publication City/Country
- London, United Kingdom
- Bestsellers rank
The visionary theories of H. Igor Ansoff (1918-2002) on strategic business management have inspired worldwide acclaim. Called `the father of strategic management' by Henry Mintzberg, he proposed that long-term profitability for a company results only from a commitment to understanding the political and social fabric of its community.
With a new introduction and extensive bibliography, this two-volume collection provides a thorough critical evaluation of Ansoff's contributions. It is an invaluable research resource for both student and scholar.