H. Igor Ansoff Critical Evaluations in Business and Management 2 vol

H. Igor Ansoff Critical Evaluations in Business and Management 2 vol

Details

Author(s)
John C. Wood, Michael Cunninghan Wood
Format
Hardback | 850 pages
Dimensions
156 x 234 x 76.2mm | 2,041g
Publication date
29 Aug 2007
Publisher
Taylor & Francis Ltd
Imprint
ROUTLEDGE
Publication City/Country
London, United Kingdom
Language
English
ISBN10
0415325579
ISBN13
9780415325578
Bestsellers rank
2,496,901

Description

The visionary theories of H. Igor Ansoff (1918-2002) on strategic business management have inspired worldwide acclaim. Called `the father of strategic management' by Henry Mintzberg, he proposed that long-term profitability for a company results only from a commitment to understanding the political and social fabric of its community.

With a new introduction and extensive bibliography, this two-volume collection provides a thorough critical evaluation of Ansoff's contributions. It is an invaluable research resource for both student and scholar.


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