The Experience Economy : Competing for Customer Time, Attention, and Money

The Experience Economy : Competing for Customer Time, Attention, and Money

Details

Author(s)
B. Joseph Pine II, James H. Gilmore
Format
Hardback | 400 pages
Dimensions
156 x 235 x 30.48mm | 589.67g
Publication date
10 Dec 2019
Publisher
Harvard Business Review Press
Publication City/Country
United States
Language
English
Edition
Revised
Edition Statement
Revised edition
ISBN10
1633697975
ISBN13
9781633697973
Bestsellers rank
17,367

Description

Time is limited. Attention is scarce. Are you engaging your customers?

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.

Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.


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